The Shift is a LeaseUp podcast hosted by our founder Kurt Chisholm, in conversation with brokers at the intersection of CRE and tech
✨ Article summary: In the latest episode of The Shift podcast, LeaseUp's Kurt Chisholm talks with Beth Azor, CEO of Azor Advisory Services, about the intersection of CRE and technology. Beth, known as the "Canvassing Queen," shares insights on incorporating social media into her workflow while emphasizing the importance of staying relevant in a tech-driven world.
The Shift is a LeaseUp podcast hosted by our founder Kurt Chisholm, in conversation with brokers at the intersection of CRE and tech. The guests come from different professional backgrounds, but all leverage technology to get more deals done.
For the ninth episode of The Shift, LeaseUp’s Kurt Chisholm spoke with Beth Azor, CEO of Azor Advisory Services.
Beth is known as the canvassing queen – a label someone gave her as a criticism that she has turned into an asset and differentiator. Over her 36 years in the industry Beth has literally put in the extra mile, generating leads and new business by getting out in front of prospects instead of relying on cold calls. Today she owns 5 shopping centers in Florida worth $80 million and travels the country consulting and training CRE associates.
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While she remains a big advocate of old-school, in-person canvassing, over the last 7 years Beth has increasingly incorporated social media into her workflow: using Facebook to DM prospects, LinkedIn to share her insights and grow an audience, and most recently Twitter, where she generates much of her consulting business today. On the podcast she tells Kurt that it’s necessary to keep up with the times, tech-wise: “AI is probably our future. I won't put my head in the sand on it. I always tell people with social media: do you want to be reluctant, or do you want to be relevant?”
Nicknamed The Canvassing Queen, Beth Azor is a 36-year industry veteran. Real estate was her family business. Her parents were both in residential real estate, and Beth got her license at 18, doing resi deals during summers between terms at Florida State University. She made the jump to CRE after college, attracted by the long-term impact working with clients in this industry can have: “When developers build shopping centers with grocery stores, and you fill in all of the vacancies on either side of the grocery store, you help these people achieve their American dream.”
Beth worked at Terranova, Florida’s largest third-party asset manager, for 18 years, serving as its president for six of those years. Today she’s the CEO and founder of Azor Advisory Services, a leading CRE advisory and investment firm based in Southeast Florida through which she owns and manages five shopping centers in Florida. Beth also travels across the country regularly, offering her depth of experience and insight as a consultant.
Kurt Chisholm is the founder and CEO of LeaseUp. Kurt’s been in CRE for over a decade, as a tenant rep broker, landlord, and investor. He left brokerage to build LeaseUp after realizing the need for a CRE deal platform that lets brokers leverage tech to get more deals done.
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