The Shift is a LeaseUp podcast hosted by our founder Kurt Chisholm, in conversation with brokers at the intersection of CRE and tech
✨ Article summary: In episode 2 of The Shift podcast, Saadia Sheikh, VP of Brokerage & Innovation at JLL, explores the role of technology in transforming the broker-client relationship. She delves into strategies for leveraging tech to streamline processes and meet clients' evolving demands while also examining the changing landscape of talent in CRE.
The Shift is a LeaseUp podcast hosted by our founder Kurt Chisholm, in conversation with brokers at the intersection of CRE and tech. The guests come from different professional backgrounds, but all leverage technology to get more deals done.
For the second episode of The Shift, Kurt caught up with Saadia Sheikh, VP of Brokerage & Innovation at JLL.
“How can technology play a role in what we do and how we work with clients? Everybody's thinking about it and trying to figure it out.”
Brokerages should look at their current processes to identify places to use tech to create efficiencies, and create happier clients.
“I think that clients, the experience they're gonna want, or maybe demand in some ways, is data and information at their fingertips to be able to understand what they need to do,” Saadia says about where she sees tenant demand going in the near future. “They're gonna want that data and information and they're gonna want a way to see, where are we at and what did we accomplish.”
Saadia and Kurt also discuss the next generation of talent in CRE, and how the brokerage market can change the dynamic of how they work with new brokers to increase education, change the pay structure, and attract more talent.
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Saadia Sheikh is VP of Brokerage & Innovation at JLL. Saadia started out as a broker in 2009. and “grew up in small and mid-sized firms.” She’s been at JLL for three years, transitioning from DFW-area work, to Texas-wide, to national deals. At JLL’s Dallas office she leads brokerage, innovation, and tech strategy for the Americas.
A major part of Saadia’s job involves observing the proptech landscape, identifying different problems that products are solving for and where they fit in to what her team at JLL is doing. “As a broker you do a lot of things in a very inefficient way, but it works,” she tells Kurt at one point — but learning from people in the technology industry and applying those learnings to the real estate industry helps solve for her clients’ evolving future needs.
Kurt Chisholm is the founder and CEO of LeaseUp. Kurt’s been in CRE for over a decade, as a tenant rep broker, landlord, and investor. He left brokerage to build LeaseUp after realizing the need for a CRE deal platform that lets brokers leverage tech to get more deals done.
Stay tuned: Future episodes of The Shift season one feature insightful, impactful, and thought-provoking discussions with guests including HelloJenny CEO Carrie Bobb, Ra'eesa Motala from Rokos Advisors, Saadia Sheikh from JLL, and many more.
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