“LeaseUp is easy to use. The reports look professional and up to par for our high standard.”
✨ Article summary: Katarina Gourlay at Orangetheory Fitness Canada, praises LeaseUp for its ease of use and professional-looking reports, which are crucial for maintaining Orangetheory's high standards across their multi-market franchise operations. She highlights LeaseUp's ability to centralize communication, collaborate with stakeholders, and adapt to changing market conditions, streamlining their franchise development process.
We’re constantly talking to customers to learn about their process, pain points, and how they get more deals done with LeaseUp. We have different kinds of users with different sets of needs and ways of using our platform.
While most LeaseUp users are tenant rep brokers, we also provide value for marketing teams and real estate teams on the tenant side. Katarina Gourlay, Director of Real Estate & Franchise Development at Orangetheory Fitness Canada is one such user, who coordinates franchisee transactions on LeaseUp’s digital CRE deal platform.
Orangetheory is a fitness franchise based in Florida, with locations in every state and 23 countries. As Director of Real Estate & Franchise Development for Orangetheory’s Canada operations, Katarina’s work requires a consistent look and feel and professional level of quality for a high quantity of deals across different geographical locations.
LeaseUp is easy for Katarina and her colleagues to use to create consistently branded materials throughout the deal process and across multiple markets.
“LeaseUp allows us to store all pertinent details of the site in one centralized location.”
Before LeaseUp, Katarina did most of her work in spreadsheets and email chains between brokers, franchisees, and her team on the franchisor side. With LeaseUp, she can centralize communication and collaboration between all of the stakeholders on a project.
“We wanted all parties to have visibility to the file and communications occurring between the franchisor, broker, and franchisee.” LeaseUp removes the need to maintain multiple channels of communication for every franchise deal, centralizing Katarina’s workflow in one place online.
The deals Katarina and her team oversee have a lot of moving parts, and a key part of the process is to update searches as market conditions and client needs change. It’s much easier to update materials on the fly with LeaseUp than a static PDF or spreadsheet buried in email.
“LeaseUp allows us to create accountability on the brokers to keep adding real estate opportunities, and accountability on the franchisees to review good real estate options in their territories.”
LeaseUp’s digital surveys are dynamic, which means they can evolve with the market and the client’s needs – whether you’re a broker and your client is the tenant, or you’re a Head of real estate and you work mostly with franchisees.
Are you interested in seeing how LeaseUp can be used for franchise or multi-market deals? Sign up for a free trial to see how LeaseUp works firsthand.
