“It was much easier to upload information to LeaseUp–it's a quick process”
✨ Article summary: Adam Collins at Transwestern shares how LeaseUp's digital platform accelerates deals by streamlining survey creation and enhancing client interaction. With LeaseUp's customizable fields and user-friendly interface, Adam creates data-rich surveys efficiently, enabling faster decision-making and greater transparency for clients.
We’re always talking to customers to learn about their workflow, pain points, and how they can get more deals done using LeaseUp’s digital CRE deal platform.
Adam Collins is a VP of Tenant Advisory at Transwestern in D.C., specializing in multi-market office and industrial deals. Before using LeaseUp, survey creation often required involving a marketing team to package together third-party data for a client presentation. This step introduced lag in brokerage to client communication at this critical early stage of the deal.
After trying different CRE software, Adam decided on LeaseUp because of its speed and superior deliverables, both for his team and on the client end. “That's what I was also looking for: how do we not slow down what we're doing. And that's where LeaseUp comes in.”
Clients expect a higher level of detail and data-richness on a digital platform, consistent with how they do most other things in work and life. “Rarely do you get a static PDF from any other service provider,” Adam says.
“Clients want to have that same interaction that they see in every other aspect of their lives, whether they're looking for a home, looking for a new product, they're able to play around on the internet and see [different options].”
LeaseUp makes it easy to gather and organize more feedback to get the deal done faster and more efficiently, with all decision-makers looped in on one central platform. Clients often prefer to leave feedback digitally, and this can save brokerage teams days – if not weeks – in gathering the necessary feedback to move forward.
“[LeaseUp is] something that clients can interact with, they can comment on it, they can look at it at their own pace. They can share it with their team, and just get buy-in faster. That's how we sell it – we're allowing more transparency, more people on their team to get buy-in on what we're looking at.”
LeaseUp’s ease of use is a major selling point for Adam. The less friction in getting a survey or tour book together, the better. LeaseUp allows him to tailor survey data to each specific client or deal. “I just really like the customizable aspect of LeaseUp. It's just much easier to put in the information that you want. It's very easy to edit the fields and edit everything else, it takes all of a couple of minutes really.”
Ultimately Adam chose LeaseUp because it’s straightforward and simple to use on his team’s end, and the deliverables he’s able to create on the platform are intuitive for clients to navigate and centralize their decision-making process.
Want to try LeaseUp’s easy-to-use digital CRE deal platform for yourself? Sign up for a free trial.
