Clients increasingly prefer a digital-first CRE experience
✨ Article summary: Tenants love LeaseUp for its digital-first approach to CRE, offering interactive digital surveys, easy property comparison, instant feedback, and centralized communication. Clients find LeaseUp engaging and prefer it over static PDFs thanks to features like dynamic data and customizable surveys. LeaseUp’s streamlined features, such as side-by-side property comparison and real-time feedback, enhance collaboration and decision-making.
LeaseUp helps teams differentiate themselves from the competition and deliver the modern, frictionless experience that clients are increasingly coming to expect from software.
One of the brokers we work with switched her entire workflow over to LeaseUp, and she asked her clients: “Do you like this better? Would you rather have paper and PDF?” All of them said they’d rather have it digitally.
Here are four reasons clients love LeaseUp:
LeaseUp’s market surveys give you an interactive way to view all of your options, with dynamic data that updates as changes happen in the marketplace.
Ra’eesa Motala at Rokos Advisors is one of many brokers who have told us that their clients prefer digital deliverables over static PDFs.
"My clients have come to me and said, 'I'm so thankful you're not sending me PDF documents of buildings any longer because Raessa, I did not know what to do with it,’” says Ra’eesa Motala on The Shift podcast
Clients prefer interactive digital surveys to static PDF surveys because they’re more engaging and allow for more detailed feedback. LeaseUp’s interactive surveys can be customized with the exact data the client needs in order to make confident decisions.
Rather than flipping back and forth through a long PDF of data, you can easily select the buildings or spaces you’re interested in and see a side-by-side comparison. That comparison page can be shared via a link so that the client can start to create a shortlist of options for review with their team.
A LeaseUp user in Dallas told us: “Clients enjoy [LeaseUp], they like using it. It's easy. You don't have to go through 40 pages in a PDF just to look for [comparison data], you can play around in the software itself.”
On LeaseUp, clients can favorite/dislike any building, which shows up in the activity feed on the survey page.
Clients can also leave comments on a building’s page to let you know what they think or ask questions, which keeps the conversation focused on the building being discussed, and out of email inboxes and text message threads.
Using LeaseUp, it’s easier for clients to give feedback, and it’s easier for you to track feedback, too.
Through messages and actions that show up in the survey activity feed, LeaseUp is actually creating a record of each client project. Real time updates and messages in the feed ensure that you, your teammates, and your clients are always on the same page.
We hear from brokers that clients love keeping all of the work in one place because it avoids lengthy email back-and-forth and the potential to lose important messages in their email inbox. That efficiency works both ways, allowing broker-side teams to streamline their work for every deal.
Try LeaseUp with your clients today by signing up for a free trial.
